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Code of Practice

  1. Professional Practice
    1. Members shall not prepare or execute any experiential marketing activity known or found to be of an untruthful, immoral, obscene or indecent character.
    2. Members will abide by the rules of property owners and managers when executing experiential marketing campaigns.
      1. This includes but is not limited to rules and regulations governing the use of land and buildings controlled by local authorities, shopping malls, licensed venues, airports, supermarkets, and tertiary campuses.
      2. This includes but is not limited to rules relating to permissible uses, safety management, staff certification, management and removal of litter, engagement with the public, operating hours, and security.
    3. Members will maintain Public Liability insurance cover of at least NZ$5 million at all times.
  2. Standards
    1. Members shall observe ethical and professional standards of conduct.
    2. Members shall compete ethically in accordance with the accepted standards of trained and professional people in the experiential marketing and wider advertising and communications industries; and
    3. Members shall not, through their actions, bring the industry into disrepute.
  3. Doubtful Credit
    1. Any member relinquishing an account on the grounds of slow payment, doubtful credit or incurring a bad debt must immediately notify the Chairperson of the Association and such information shall be circulated in confidence for the information of and as a protection for all other members.
  4. Unfair Treatment from Clients
    1. In any instance where a member experiences what is considered to be unfair treatment from a client such member may, if so desired, advise the Chairperson of the Association of the circumstances. This information shall be circulated in confidence for the information of and as a protection for all other members.
  5. Obtaining and Releasing Information
    1. No member shall reveal any official Association information of any kind whatsoever to his/her own clients, to the clients of other members, to media or to any person outside his/her own organisation, without the prior approval of the Executive.
    2. Any member acting improperly in this way may be expelled from the Association.