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Anchor Protein Activation

2015 June 25

Kids showed their strength in droves at the Anchor Protein+ activation at Weetbix Kids Triathlons throughout the country this summer. Anchor Protein+ is packed with ‘delicious goodness for kids on the grow’ so we created a strongman tent to test it out. Kids sampled Anchor Protein+ and then proudly lifted a fake dumbbell with a photographer capturing the moment. Mums were given the photo along with a branded magnetic photo frame and a discount voucher with key messaging to keep Anchor Protein+ top of mind and encourage purchase. Volume sales increased a phenomenal +52% in grocery over the activation period.

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