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The Brief

Our clients Fresh PR and Cloudy Bay wanted to increase awareness and trial of Cloudy Bay with a younger demographic of wine drinkers via an experiential activation.


Can Can implemented the Define your Vintage events that were created with Jazz Maestro Nathan Haines, Fashion aficionado Dan Gosling and Cloudy Bay Estate Director Ian Morton sharing the details of their most defining vintage allowing audiences to hear first hand how you achieve the extraordinary in a unique tasting exhibition. These intimate experiences were enhanced with Cloudy Bay wine tasting and food pairings that were delivered to guests in a seamless choreographed flow to highlight each presenters defining vintage.


Over 200 guests had an intimate one on one experience with the Cloudy Bay brand and resulting PR coverage exceeded client expectations.

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