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SMIRNOFF INSTANT COCKTAIL NIGHTS

CHALLENGE:

Create awareness around the Smirnoff Cocktail range, engage people and show them how easy and fun it is to make their own cocktails at home.

CREATION:

We created & trained a Smirnoff Cocktail Expert to host in-home Instant Cocktail Nights teaching three different cocktails. People were encouraged to register digitally to host a party and receive cocktail packs including glasses, theming & snacks.

The campaign was integrated with radio (ZM), ambient media (scooters), digital (online & social media) and street posters.

RESULTS:

  • More than 250 website registrations
  • 1,200 people directly engaged
  • 150 parties in a 10 day period

Contact Ambient Advertising

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