THE GREAT PASCALL ROAD TRIP 2012
ISSUE
Pascall lollies are New Zealand’s favourite lollies, and definitely the lolly of choice when it comes to the classic kiwi road trip!
To support the summer road trip spirit, Pascall created a nationwide, multi-channel sales promotion to run for 14 days from 15 January to 29 January 2012
IDEA
To bring the Pascall sales promotions to life, Mango enlisted the radio partner MORE FM to engage with their audiences across the country. The Great Pascall Road Trip was the ultimate nationwide road trip designed to demonstrate first hand the magic behind the nostalgic experience of travelling the country in a vehicle loaded to the brim while enjoying Pascall lollies
IMPACT
Growth of Facebook fans from 824 to over 7,500
Over 41,000 packets of Pascall lollie’s distributed across 24 New Zealand towns
4,500km were driven in the Pascall branded campervan
7,935 visits to the More FM Pascall website