Skip to content

THE GREAT PASCALL ROAD TRIP 2012

ISSUE

Pascall lollies are New Zealand’s favourite lollies, and definitely the lolly of choice when it comes to the classic kiwi road trip!

To support the summer road trip spirit, Pascall created a nationwide, multi-channel sales promotion to run for 14 days from 15 January  to 29 January 2012

IDEA

To bring the Pascall sales promotions to life, Mango enlisted the radio partner MORE FM to engage with their audiences across the country. The Great  Pascall Road Trip was the ultimate nationwide road trip designed to demonstrate first hand the magic behind the nostalgic experience of travelling the country in a vehicle loaded to the brim while enjoying Pascall lollies

IMPACT

Growth of Facebook fans from 824 to over 7,500

Over 41,000 packets of Pascall lollie’s distributed across 24 New Zealand towns

4,500km were driven in the Pascall branded campervan

7,935 visits to the More FM Pascall website

Contact Mango

No comments yet

Leave a Reply

Note: You can use basic XHTML in your comments. Your email address will never be published.

Subscribe to this comment feed via RSS