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V – THE V PIT STOP

The Brief

Enhance V’s sponsorship of V4 and Rotary.

Solution

We constructed our own V pit stop, equipped with high-powered ratchet guns. Participants raced off against each other to see who could change tyres the fastest in the ‘pits’. The fastest person across all three events won a fully tricked -out V branded Nissan Silvia car.

Results

The crowd literally went wild. We ran over 1000 V Pit Stop races in three cities. We sampled 10,000 V cans and launched V Iced Coffee while we had their attention. The $20,000 Tricked Out Nissan Silvia was awarded to a very fast tyre-changer from Palmerston North.

Contact Proximity Pulse

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