EXPERIENTIAL TIPS FROM CHIEF MARKETER
2012 March 7
Good experiential isn’t rocket science (although the odd jetpack has been utilised for marketing purposes over the years) but it is a lot more than pretty girls and free product. This article on Chief Marketer makes a number of good recommendations including “you can’t own everything but you’ve got to own something” and “use consumer engagements to drive new consumption occasions”. Click here to read them all.
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