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Latina Fresh Soups

2015 June 22
by admin

​A multi disciplined sampling strategy was required to introduce the new Latina Fresh Soup range to shoppers.  With no ATL support our objective was to drive mass awareness, facilitate trial and provide retail support with a sales push instore.  Below The Line’s strategy took the brand across all supermarket banners, outdoor sampling, morning commuters and office drops.   The results exceeded all expectations with an excellent sales uplift of 23% in grocery and over 5,000 sample pots into the mouths of new consumers.

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