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Old El Paso – Make Mexican Your Way

2015 June 18
by admin

Below The Line’s sampling activation brought to life the ‘Make Mexican Your Way’ campaign theme to inspire shoppers to spice up their meals through Old El Paso.  Each demonstration had a team of two recreating the Shredded Chicken Recipe from the TVC showing how quick & easy it was to do.  The campaign was a big hit achieving a 21% conversion to sale across the product range plus 11,000 new households brought into the brand setting a new best in class campaign for the client.

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