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Vodafone Warriors Air Guitar

2015 August 3
by admin
Copper was briefed by Vodafone to leverage the Vodafone Warriors sponsorship and demonstrate how Vodafone empowers customers to be more confidently connected. Our solution was to connect the entire Westpac stadium through a singular action: we invited consumers to play in New Zealand’s largest ever Air Guitar band. The call to action promo, featuring Vodafone Warriors star player Kevin Locke and the iconic Mt Smart Joker, was released via the Vodafone Warriors and Vodafone social channels prior to the match. Fans could vote for their favourite ‘Air Guitar’ song in the hope of seeing it played l ive at the game. Player meet-and-greets at Vodafone stores, supported by street team ticket giveaways and a corporate box competition in conjunction with a leading national radio station, all built hype in the lead-up to the main event. On the day, legendary Shihad guitarist Jon Toogood was recruited to lead the 26,000 match attendees in an Air Guitar rock anthem at half time. During the gig a 360-degree stadium photograph was taken, allowing rockers to tag themselves on Facebook and share the experience to win prizes.
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