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Vodafone Warriors Mother’s Day Surprise

2015 July 22

The Vodafone Warriors were giving mums a free ticket to the match proceeding Mother’s Day. Creative partners True wanted to build on the notion that Vodafone celebrates mums by rewarding a handful of lucky ladies with some very special prizes. Copper delivered an at-game activation that saw 20 mums receive smartphones, one a TV, one a trip to the grand final in Sydney – and one very lucky mum received the experience of a lifetime… Vodafone Warriors fan Jan Collins opened a giant parcel on the pitch to reveal her son Sam, who we had secretly flown home from months of intrepid travelling in Nicaragua. The emotional reunion resonated with the entire stadium and inherently celebrated the Vodafone ‘Stay Connected’ brand messaging. The content was pushed out across the social media platforms of Vodafone and the Vodafone Warriors, complemented by a 360-degree stadium photograph, allowing fans who attended the game to tag themselves on Facebook and share the experience to win prizes.01(hero)

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